Search Engine Success

Everyone wants a site that is "listed first" (in Google, Yahoo, etc.). But search engines are businesses in fierce competition for customers - and they won't list you at all unless they believe that those customers are seeking what you have to offer. The Golden Rule of Search Engines is this:

Search Engines simply want to list the sites that their users want to find.

That's how they make their living. It's what they have to do. Because if they ever fall behind, the search marketplace will quickly punish them. (Who now remembers Excite?)

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