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Search
Engine Success
Everyone wants a site that is "listed first" (in Google, Yahoo, etc.). But
search engines are businesses in fierce competition for customers - and they
won't list you at all unless they believe that those customers are seeking what
you have to offer. The Golden Rule of Search Engines is this:
Search Engines simply want to list the sites that their users want to find.
That's how they make their living. It's what they have to do. Because if they
ever fall behind, the search marketplace will quickly punish them. (Who now
remembers Excite?)
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