links information

• All textual hyper links should be underlined
  • The visitor should not have to mouse over, or hover, on a link to realise it is a link - make it obvious
• Provide plenty of textual links within the web site to allow the visitor to cross reference information
• Try to provide these in stacked lists of links, rather than "hidden" within the text
  • Links within text can slow down reading flow, but this may be a good thing sometimes by highlighting particular words
• Differentiate between internal links (links within the web site) and external links (links to other web sites)
  • If you are linking within the web site, simply link the appropriate text
  • If you are linking to an external web site, try to include the full web site address (e.g. http://www.othercompany.com/) in the text
    • This is so visitors know they are going to a different web site before they click on the link
• Don't make links open in a new window by using target="_blank"
  • Visitors can get confused and/or irritated by this
  • Destroys the back button - a common means of back tracking
• When linking to large files, such as .avi or .pdf
  • Provide a KB size in brackets next to the link so visitors know how large the file is before downloading it
• Make sure visitors know when they have been to a link
  • Change the color from blue to red/purple, or a least make visited links a less saturated color than unvisited links

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