the 404 (and other error pages)

• Use your error pages effectively
  • If you don't they will probably leave your web site
• Provide a custom error page for each type of error (404 page not found, 403 forbidden etc)
  • Visitors know they are on your web site
  • Provide the same site wide navigation as on your other pages
  • Utilize it for their benefit
    • Provide a brief description of your web site, why they have got this error and include a site map so they can navigate to something useful quickly

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