writing content
Writing for the web is very
different to writing for print. Time is of the essence to most people using the
Internet, so users don't want to read reams of text on-line. Research* has shown
that people tend to scan text on screen. It also harder to read from a computer
screen than it is from paper.
-
Less is more
- keep it concise
-
Keep
sentence structure as simple as possible
-
Keep
sentences short
-
Frequently
highlight important words or phrases
-
Use bullet
points or numbered lists where possible
-
Keep page
length short - avoid too much vertical scrolling
-
Use links
to highlight and take the user to further information
-
Avoid
using non-descriptive phrases like "click here" - try and use a
descriptive phrase for the link
-
Avoid
using the <hr> (Horizontal Rule) tag (Insert > Horizontal Rule in
Dreamweaver) to separate bodies of text
-
Use
plenty of headings, subheadings and white space
instead
-
It looks
better and is easier to read
-
The <hr>
tag is also deprecated html
-
Avoid
centring text
- it's harder to read
-
Don't
use all capitals - harder to read
-
Avoid
excessive italics - these are hard to read - use them for emphasis
only
-
Keep content
separate from style - use
style sheets and
include
files
FREE Java
|
